ISPMA SPM - Software Product Management | Software Academy: Software Quality Lab Academy

This Excellence in Product Strategy v2.0 training addresses questions like: What is the right strategy for your product to achieve business success in changing times? Utilize the business model canvas to make your strategic decisions, get feedback faster and make informed adjustments.

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The contents of the course

The Excellence training courses focus on methods and their practical application, i.e. there is sufficient room for realistic case studies and exercises. Certification is offered for each training.

This training is based on the curriculum of the International Software Products Management Association (ISPMA®), v2.0, and covers the following topics:

Content

Introduction
- Software Product Management Overview & Framework
- Role of Product Strategy
- Business Model Concept and Canvas
- Mapping
Business Models in the Software Industry
- Software Business Models for Companies and Products
Customer Segments and Value Propositions
- Identifying Customer Needs and Segmentation
- Value Proposition
- Positioning
- Whole Product Concept
Partnerships and the Software Ecosystem
- Software Ecosystems and Their Players
- Selecting and Managing Partners
Channels
- Sales Channels in Relation to Products
- Defining the Channel Strategy
- Managing the Channels
Competition and Other Alternatives
- Identifying and Analyzing the Customers’ Alternatives
- Defining the Competitive Strategy
Revenue Streams
- Defining Revenue Streams
- Pricing Strategies
- Building Revenue Models
Cost Structure
- Cost Drivers in Software’s Unique Cost Structure
- Building the Financial Model
- Business Cases
Business Measures, KPIs, Risk Management
- Defining Business Measures
- Managing the Product’s Business Performance
- Identifying and Managing Risks
Legal aspects
- Contracts and Intellectual Property
- Open Source
- Data Protection

Objective

After the training we offer the attendees the opportunity to take the ISPMA certification test. The test is performed as a multiple-choice test and is facilitated by the International Software Quality Institute. You can become a certified ISPMA member.